How to refine a product offering when you go global | Jean-Baptiste Gehin, Head of Product at N26

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Jean-Baptiste Gehin, Head of Product at N26, to discuss global financial applications, globalization strategy, and the challenges of delivering products to a global client base. Drawing from his experiences at both N26 and Block, Jean-Baptiste shares valuable insights on successful international expansion and the pitfalls to avoid.

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Jean-Baptiste Gehin, Head of Product at N26, a leading challenger bank operating across Europe. Jean-Baptiste, who previously worked as a product director at Block (formerly Square), shares his experiences and insights on global product strategy and international expansion.

Join them as they:

- Compare the approaches to international expansion at N26 and Block

- Discuss successful and unsuccessful attempts at global product launches

- Explore the challenges of localization and market-specific adaptation

- Analyze the organizational models for global expansion

- Examine the roles of investors, founders, and product managers in global rollouts

- Provide practical advice for managing global product strategy and go-to-market efforts

Jean-Baptiste Gehin is the Head of Product for the core banking systems domain at N26, a digital bank with over 4 million active customers across 26 European markets. Prior to N26, he was a product director at Block, working on international expansion for products like Square, Cash App, and Afterpay.

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Previous guests include: Mauricio Monico from Wish; Lucas Thelosen from Google; Marc Esmiley from Microsoft; Diego dos Santos from Mastercard; Manlio Lo Conte from Meta; Sanah Ansari from Capital One; Meg Watson from Doordash; Daniel Lereya from Monday.com; and many others.

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