Applying Growth Strategies Across Industries | Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement at Asana. Together they discuss the importance of growth strategies in product management, the need to balance growth with product quality, and the role of growth teams.

In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement and Asana.

Together they discuss:

The importance of growth strategies in product management
Balancing growth with product quality
The role of growth teams
Why fluency in data analysis matters
The differences between growth strategies in B2B and B2C companies

Shahzad is the Head of Product Management, Growth, Mobile & Customer Engagement at Asana. He is part of Asana's R&D leadership team and has been part of the leadership team that includes 15 PMs and 170+ cross-functional teammates across 12 product teams. Shahzad is also a Mentor for First Round Capital.

This episode is brought to you by Global App Testing.

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Previous guests include: Mauricio Monico from Wish; Lucas Thelosen from Google; Marc Esmiley from Microsoft; Diego dos Santos from Mastercard; Manlio Lo Conte from Meta; Sanah Ansari from Capital One; Meg Watson from Doordash; Daniel Lereya from Monday.com; and many others.

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