Making Product Management a Business Function: ROI-Driven Product Development | Fabrice des Mazery
December 17, 2024
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Fabrice des Mazery, former entrepreneur and product leader. They discuss transforming product management from a technical function to a business-driven discipline, focusing on ROI, investment strategies, and portfolio management in product development.
In this episode of Building Globally: Lessons in Enterprise Product Growth, host Adam Stead is joined by Fabrice des Mazery to explore:
● The evolution of product management from a cost center to a profit center
● Applying venture capital-style investment thinking to product development
● Portfolio management approach to product initiatives (low-hanging fruits, strategic bets, moonshots)
● Balancing short-term ROI with long-term innovation
● The importance of connecting product metrics to business outcomes
● Managing product investments across different company stages and cultures
● Strategies for advocating product investments to stakeholders
● The role of discovery in reducing investment risk
● Lessons learned from entrepreneurship and managing both bootstrapped and venture-funded companies
Building Globally: Lessons in Enterprise Product Growth is handcrafted by our friends over at: fame.so
Previous guests include: Mauricio Monico from Wish; Lucas Thelosen from Google; Marc Esmiley from Microsoft; Diego dos Santos from Mastercard; Manlio Lo Conte from Meta; Sanah Ansari from Capital One; Meg Watson from Doordash; Daniel Lereya from Monday.com; and many others.
Check out our three most downloaded episodes:
- Applying Growth Strategies Across Industries | Shahzad Shaikh, Head of Product Management, Growth, Mobile, and Customer Engagement, Asana
- How can you improve a product’s global experience? With Mauricio Monico from Wish
- How to refine a product offering when you go global | Jean-Baptiste Gehin, Head of Product at N26